About The Choi Law Firm
The Choi Law Firm specializes in personal injury law. We only represent people who were injured by someone else’s wrongful conduct. The Choi Law Firm has represented over 15,000 Clients and has a long track record of Winning Large Cases.
Because we're a small firm, you'll receive the personal attention you deserve.
View Testimonial | Recommendation
"We're successful," Mr. Choi explains, "because we put our clients first. Over the years, we built our firm on word-of-mouth referrals,
Press Coverage
of our cases and by working hard for all our clients.” (Disclaimer.)
Specializing In Injury LAW For DECades!
The Choi Law Firm was founded in 1985 by Steven Choi, who has devoted his legal career to helping injured clients get the settlement they deserve.
Mr. Choi attended UC Berkeley and UCLA. He received a BA in Psychology from UCLA and his law degree from UC Law SF.
Mr. Choi clerked for the Alameda and San Mateo County Superior Courts, provided commentary for Local TV, held public
Law Lectures and lectured to other attorneys at legal seminars.
Mr. Choi was formerly a
Judge Pro Tem
for Alameda County.
Mr. Choi is married, has two children, and lives in Berkeley, CA.
Founder & CEO of Lawlink
Steven Choi is the founder and CEO of LawLink, which is the largest social media site for attorneys and the #1 provider of Legal AI information. LawLink has recently developed an AI Platform that generates high-quality Demand Letters. (www.lawlink.com)
As an authority on Legal AI, Steven Choi uses Artificial Intelligence to strengthen your case, expedite the process and maximize your recovery. The Choi Law Firm uses AI to efficiently analyze and summarize legal documents and optimize case flow through our office.
Mr. Choi was also the founder and CEO of
PowerClient, a website launched in 1999 designed to empower clients to hire the right attorney (See TV Ad).
Crypto Litigation Sub-Specialty
In 2014, Mr. Choi developed a sub-specialty in crypto litigation when he represented a former client in a dispute over a bitcoin mining machine.
In 2015, Mr. Choi became acquainted with the CEO and founder of a crypto start-up that would become one of the world’s largest crypto exchanges. That relationship deepened his understanding of the rapidly evolving crypto industry and the complex legal challenges it faces. Since then, Mr. Choi has continued to expand his crypto expertise and has successfully handled numerous crypto litigation matters.
If you are dealing with a crypto litigation matter, please call our office for a free consultation.
EXPERT game player
Winning a case demands strategic thinking and careful planning. Drawing from a lifetime of playing board games at an expert level, Mr. Choi applies the same analytical skills and tactical decision-making to build winning legal strategies for his clients.
Mr. Choi has won many
Backgammon Tournaments
including most recently, the 2024 Hawaii State Backgammon Championship. In 2025,
Mr. Choi played
the
#1 rated backgammon player
in the world,
Masayuki “Mochy” Mochizuki. Mr. Choi won 2 out of 3 matches. As a memento, Mochy signed his best-selling book,
Backgammon Master Class. Previously, Mr. Choi won the Amateur Division of the
1998 World Backgammon Championship
held in Monte Carlo and the
American Backgammon Championship held in Las Vegas. Mr. Choi was also a successful No-Limit Hold'em poker player, winning many
local tournaments
and placing “in the money” in the
2006 World Series of Poker
(808th
place out of 8,773 players.) Finally, Mr. Choi was his state's
high school chess champion and placed 3rd in the overall state championship while still in high school.
THE bottom Line? SUperior Results!
This case (Ponce v. AC Transit) from over 30 years ago is equivalent to a $15m-20m settlement today!
We know what you want. You want an experienced attorney with a proven track record. You want to be treated with dignity and respect. You want personal attention. You want your case settled as quickly as possible, for the maximum amount possible. And that has been our mission for over 35 years!
Call us now for a free consultation:
1-888-400-2464 (888-400-CHOI)
1-510-444-4878 (510-444-HURT)
1-415-777-4878. (415-777-HURT)
About Jessica Alvarado
Ms. Alvarado was born and raised in the Bay Area. She received her BA degree from UC Berkeley in 2000 and her Juris Doctor degree from Golden Gate Law School in 2005. Ms. Alvarado was admitted to the California Bar in 2007 and has been practicing personal injury law exclusively since joining The Choi Law Firm in 2013. Ms. Alvarado speaks and writes Spanish fluently.
Ms. Alvarado is a tireless advocate for her clients and takes great satisfaction in helping them put their lives back together, both physically, emotionally and financially.
Apart from her legal work, Ms. Alvarado has a long history of serving her community. She was on the board of directors for the Redwood City Library Foundation, a Rotarian for the Redwood City Rotary chapter and was a volunteer for the annual North Fair Oaks Festival.