About The Choi Law Firm
The Choi Law Firm specializes in personal injury law. We only represent people who were injured by someone else’s wrongful conduct. The Choi Law Firm has represented over 10,000 Clients and has a long track record of Winning Large Cases. Because we're a small firm, you'll receive the personal attention you deserve.
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"We're successful," Mr. Choi explains, "because we put our clients first. Over the years, we built our firm on word-of-mouth referrals,
Press Coverage
of our cases and by working hard for all our clients.” (Disclaimer.)
Specializing In Injury LAW For DECades!
The Choi Law Firm was founded in 1985 by Steven Choi, who has devoted his legal career to helping injured clients get the settlement they deserve.
Mr. Choi attended UC Berkeley and UCLA, and received a BA in Psychology from UCLA. Mr. Choi received his law degree from UC College of the Law, San Francisco.
Mr. Choi clerked for the San Mateo and Alameda County Superior Courts, provided legal commentary for Local TV, held Public Law Lectures and lectured to other attorneys at legal seminars.
Mr. Choi was formerly a
Judge Pro Tem
for the Alameda County Superior Court.
Expert in the latest technology!
Steven Choi stays on the cutting edge of technology to quickly get you the maximum recovery possible. And unlike most attorneys, Mr. Choi is very tech savvy:
Mr. Choi was the founder and CEO of PowerClient, website launched in 1999 designed to empower clients to hire the right attorney (See TV Ad).
Mr. Choi is also the founder and CEO of LawLink, the first and largest online network of attorneys. (2007 launch.)
Now, the Choi Law Firm uses Artificial Intelligence to help win your case.
crypto litigation sub-specialty
Being at the forefront of technology, Mr. Choi developed a small niche in crypto litigation in 2014 when he represented a former client in a dispute involving a bitcoin mining machine.
In 2015, Mr. Choi became acquainted with the CEO and founder of a start-up that has since become one of the largest cryptocurrency exchanges in the world. Through this connection, Mr. Choi gained invaluable insights into the crypto industry and has been a crypto advocate ever since.
If you have a crypto litigation matter, please contact our office for a free consultation.
EXPERT game player
Winning a case demands strategic thinking and careful planning. Drawing from a lifetime of playing board games at an expert level, Mr. Choi applies the same analytical skills and tactical decision-making to build winning legal strategies for his clients.
Mr. Choi has won many
Backgammon Tournaments
including most recently, the 2024 Hawaii State Backgammon Championship. In 2025,
Mr. Choi played
the
#1 rated backgammon player
in the world,
Masayuki “Mochy” Mochizuki. They played 3 matches and Mr. Choi won 2 of them. As a memento, Mochy signed his best-selling book,
Backgammon Master Class. Previously, Mr. Choi won the Amateur Division of the
1998 World Backgammon Championship
held in Monte Carlo and the
American Backgammon Championship held in Las Vegas. Mr. Choi was also a No-Limit Hold'em poker player winning many
local tournaments
and placing “in the money” in the
2006 World Series of Poker
(808th
place out of 8,773 players.) Finally, Mr. Choi was his state's
high school chess champion and placed 3rd in the overall state championship while still in high school.
THE bottom Line? SUperior Results!
After over 35 years, we know what you want and deserve. You want to be treated with dignity and respect. You want personal attention and be listened to. You want to be kept informed. You want your case resolved as quickly as possible, for the maximum amount possible. And that is our mission!
Please visit all the sections on our website and call now for a free consultation:
1-888-400-2464 (888-400-CHOI)
1-510-444-4878 (510-444-HURT)
1-415-777-4878. (415-777-HURT)
About Jessica Alvarado
Ms. Alvarado was born and raised in the Bay Area. She received her BA degree from UC Berkeley in 2000 and her Juris Doctor degree from Golden Gate Law School in 2005. Ms. Alvarado was admitted to the California Bar in 2007 and has been practicing personal injury law exclusively since joining The Choi Law Firm in 2013. Ms. Alvarado speaks and writes Spanish fluently.
Ms. Alvarado is a tireless advocate for her clients and takes great satisfaction in helping them put their lives back together, both physically, emotionally and financially.
Apart from her legal work, Ms. Alvarado has a long history of serving her community. She was on the board of directors for the Redwood City Library Foundation, a Rotarian for the Redwood City Rotary chapter and was a volunteer for the annual North Fair Oaks Festival.